Upgrading from Uber Eats to BMW Eats
The escalation of eating out here in the US has grown from taking a night out to dinner or picking up food to go, and has grown into delivery platforms for restaurants of all sorts. Even here in Wichita, you can take advantage of DoorDash or Uber Eats to get your lunch, dinner, breakfast, or even sometimes a midnight snack delivered right to your door for a small fee. Yet, BMW and Olo, a mobile and online food ordering platform, have partnered together to try and make eating out even simpler.
Thanks to a survey completed by Pymnts.com and Visa, we know that 35% of American commuters order food over a digital device and then pick it up through a drive-thru. Meanwhile, another 33% ordered coffee for pickup as well. Which means there is a wide audience available for those people who like to order food and drink on their way to pick it up, but have to use phone apps or call in.
BMW and Olo have a better solution, which is to create built-in apps through the BMW interface allowing you to order and pickup all through the BMW iDrive interface. Currently, only Nekter Juice Bar and Portillo’s Hot Dogs are available to order through this interface as they test out the system, but there are plans to increase the number of locations participating. The way this works is BMW drivers can order through their iDrive dashboard using a preloaded card, and then pick up their order per usual.
The cool thing is, BMW has set up this system to work with vehicles as early as 2015 models, meaning very few BMW customers are left out of this system. Sadly, any vehicles before simply do not have the technology installed. Olo also works with over 70,000 different restaurant brands, so if this test run is a success, expect to be ordering Starbucks, Chili’s, and more from your BMW!